Brand Voice & Asset Development
DealHero is a forthcoming savings app where customers can purchase and pick up discounted goods directly from local stores. To speak to both B2C and B2B audiences, I developed a brand copy toolkit capable of being deployed across all touchpoints (think brand statement-headline hybrids). Written using a fun savings-centric tone, I drew inspiration from typical idioms and gave them a unique and ownable DealHero twist so that the consumer is drawn in by the familiar yet reached by the unexpected.
Client
DealHero
Year
2024
Business to Business
About Us
Over the overstock? Boost profits and shrink losses with DealHero, the app-based marketplace that connects shops and shoppers. It’s as simple as uploading surplus stock at a discounted price. No training, no hiring, no hassle; just deals all the way.
Brand Statements
Surplus products? Surplus profits.
Goodbye surplus. Hello profits.
Putting overstock on the map.
Waste less. Sell more.
Sell it before you toss it.
What’s good for the earth is good for business.
You scan it. They buy it.
A model fit for any business.
Download the app. We handle the rest.
Business to Consumer
About Us
DealHero is a one-stop-bargain-shop. The app-based marketplace connects shoppers with the latest local deals. Stores upload products and shoppers benefit, it’s that simple. Save money. Save time. Save overstock from ending up in landfills.
Brand Statements
Your wallet’s favourite app.
The best things in life are on sale.
It’s over for overspending.
Save first. Shop second.
One app. Endless deals.
The one-stop-bargain-shop.
Hello bargain. Goodbye hunting.
The neighborhood deal watch.
Lower prices closer to home.
Role: Copywriter / Creative Director: Marie-Elaine Benoit / Art Director: Jonathan Nichol