Naming & Core Copy Development

You may have seen Gourma’s potted herbs at your local grocer, but what you may not know is that they’re produced by a company that was once known as Les Herbes Gourmandes. A couple rounds of naming later, Gourma was born and the brand’s core copy assets quickly ensued. Together with the incredible job done by the designers, the result is a beautiful and vibrant brand reminiscent of its roots and greenhouses.

Client
Gourma

Year
2022

About Us

At Gourma, nature has space to thrive. Lush and robust, our herbs make creating delicious meals easy. With dozens of varieties and organic options, we’re bringing nature’s best flavours to kitchens year-round.

Tagline

Bringing nature’s best flavours to kitchens year-round.

Nature’s best flavours year-round.

Role: Copywriter (with Stephanie Bibeau) / Creative Director: Isabelle Allard / Art Director & Designer: Anthony Morrell

Name Creation

Tasked with developing a bilingual name capable of speaking to the residential complex’s retiree target audience, we strategically searched for one also capable of evoking elegance and longevity. Waltz, a name proposed in the very first round, was chosen some half-dozen rounds later because isn’t that how it always goes?

Client
Groupe Selection

Year
2021

Role: Copywriter / Creative Director: Marie-Elaine Benoit / Art Director & Designer: Audrey-Claude Roy

Brand Guide Creation

In 2020, when hand hygiene was top of mind, Cascades PRO (the paper giant’s B2B product line) set out to rebrand itself as the one most capable of providing companies with solutions when they needed them most. A complete rebrand and toolkit followed, including everything from an overarching brand mission, a sub-brand re-development, and the establishment of both the brand’s personality and voice.

Client
Cascades PRO

Year
2020