New Kitchen Now / Consumer Campaign
Who hasn’t gotten a little creative when dealing with limited kitchen space? We leveraged this frustratingly familiar insight to create a clever campaign about the challenges Lowe’s could help fix with its new kitchen offering.
Client
Lowe’s
Year
2023
Role: Copywriter / Creative Director: Brian Gill & Max Paiement / Art Director: Cynthia Lavergne Chartrand / Director: Émile Lavoie / Sound Studio: Cult Nation
Remember When? / Recruitment Campaign
Tasked with recruiting retirees, we dug into the archives to create a campaign capable of speaking to their years of experience. The result? I checked off radio jingle from my advertising bucket list and RONA’s interview slots were filled within days of the launch.
Client
RONA
Year
2023
Role: Copywriter / Creative Director: Brian Gill / Art Director: Cynthia Lavergne Chartrand / Sound Studio: Cult Nation
The Best of Tennis / Promotional Campaign
The brief? A song. THE song. The result? An incredibly well edited spot, OOH visual, and radio counterpart that embodied the important campaign message: it’s not the best of women’s tennis, it’s the best of tennis.
Client
Tennis Canada
Year
2024
Role: Copywriter / Creative Director: David Allard / Art Director: Anthony Morrell / Editor: Eloi Arsenault
We Have Paint for That / Consumer Campaign
Paint is a cost-effective, customizable, and one-can-fits-all solution, so we created a concept and campaign as flexible and multifaceted as SICO’s paint offering.
Client
Lowe’s & RONA
Year
2022-2023
Role: Copywriter / Creative Director: Brian Gill / Art Director: David Fernandez / Director: Thomas Soto
One week, two languages, six videos, and countless hours spent casting, writing, and creating my first Youtube content series gives you The Wall—a fun and informative collection of videos about all the ways Lowe’s customers can customize their homes using accent walls.
The Wall / Content Series
Client
Lowe’s
Year
2022
Role: Copywriter (with Catherine Tremblay) / Creative Director: Brian Gill / Director: Daniel Daigle
With Air Transat, there’s always a new destination to explore and angle to leverage. Over the years, my mind has travelled down to the Caribbean, through Europe, embodied a travel agent, and even considered the Canadian travel experience through the eyes of a Brit.
AT / Radio Spots
Client
Air Transat
Year
2021-2024
Role: Copywriter / Creative Director: Brian Gill